Alex Hurley
Writing
About
Contact
Alex Hurley
Writing
About
Contact
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Petit Pot

Character Branding

Petit Pot built an entire cast of pot de crème characters to decorate their cookie boxes.

Petit Pot built an entire cast of pot de crème characters to decorate their cookie boxes.

Each jar had a unique visual identity, but they needed an extra touch of personality that matched Petit Pot's fun brand.

I wrote short descriptions for each that complement Petit Pot's light-hearted charm.

I wrote short descriptions for each that complement Petit Pot's light-hearted charm.

Design: Olio   Client: Petit Pot

All Lowes Foods — Ad Copywriting Gopuff — Ad Copywriting BevMo! — Ad Copywriting Kanopy — Brand Refresh CISE Security — Website Copywriting Texture — Ad Copywriting Petit Pot — Website Copywriting Olio — Website Copywriting Nuttyness — Naming Concepts St. John Family Farm — Writing for The Dieline Petit Pot — Character Branding Mammoth Bar — Naming Concepts UCSF — News Articles Video Game Reviews
Lowes Foods — Ad Copywriting Gopuff — Ad Copywriting BevMo! — Ad Copywriting Kanopy — Brand Refresh CISE Security — Website Copywriting Texture — Ad Copywriting Petit Pot — Website Copywriting Olio — Website Copywriting Nuttyness — Naming Concepts St. John Family Farm — Writing for The Dieline Petit Pot — Character Branding Mammoth Bar — Naming Concepts UCSF — News Articles Video Game Reviews